What is Social Media? It is one of the most discussed topics everywhere around the world. In my opinion, I feel it is the "Voice of People". It is the people who call the shots.
A brand is no longer what a company says; it is the customers what they say about it. One can influence a brand by encouraging people associated with it. It’s all about understanding human psychology.
The trend in social media is changing from customer relationship management to customer managed relationships. So, the focus should be in developing relationships first, and then selling. Currency in social media is relationships and quality content. One should communicate the brand to consumers by making it consumer-centric instead of brand-centric.
There has been a tectonic shift in marketing from old traditional ways to the new technological ways. The fundamentals of marketing are still the same but what has changed is the pattern and way of communicating it to the consumers. Instead of relying heavily on TV commercials, print advertisements, now the way of marketing a brand has become more social. What I mean by this is, marketing and promoting it on platforms where people are present and engaging all the time. This is where social web platforms like Facebook, Twitter, LinkedIn, and Youtube come in play. The main idea behind all these platforms is to educate, engage and empower the people, where it is them who make a choice, create the brand positioning, and ensure the success or failure of the brand. They are the ones who are constantly making a difference.